Лабораторная работа: Designing a website for a new company "Grand Record" cinema
Лабораторная работа: Designing a website for a new company "Grand Record" cinema
Table of content
Introduction
Business background
Website functions
Future Industry Developments
Payment system
Internet Security and Legal Concerns
Copyright
Trademark
Patents
Financial Plan
Conclusion
References
In our days,
time goes very fast, and people like to spend their weekends going to another
world, movie world. Today, in Malaysia population consist of 24,425,000 people,
all of them every weekend people stand in line for a cinema ticket but, since
business to consumer e-Commerce on the Internet is an area of rapid
development, the line become decrease. Today, in Malaysia, the most famous in
cinema industry it is Golden Screen Cinema and it wishes to use e-commerce as a
sales and promotional medium.
In this
assignment, authors create own Cinema "Grand Record" and according to
the Golden Screen Cinema authors design a website with electronic commerce
enabled functions that is to be the main thrust of a business plan. And also
authors try to explain:
The
implications of E-Commerce approaches for Business Strategies.
Explain the
ethical issues and legal implications of E-Commerce solutions.
Security issues
from a business.
Discuss areas
in which standards are emerging.
Grand Record (G.
R) is the biggest cinema industry in Malaysia which has above 20 screen cinemas
in a Pavilion shopping with the 3000 seats and another 50 screen in other
Megamall in Malaysia.
Rely on grand
Record Online facilities as a Web site; it has a Clear and Impressive design
which described below in this work, many functions such as e-payment options
via Internet, and effective Internet Security.
Grand record
plans to build a strong Marketing position in the Cinema Industry. Their
partner wills the biggest Banks in Malaysia such as Maybank and CIMB which
represent sales, and finance areas respectively, these banks will allowed all
types of visa card which help in e-payment options and Increase Company’s
revenue. The partners will provide funding from their own savings, which will
cover start up expenses and provide a financial cushion for the first few
months of operation.
In a Service
area Grand Record will provide their customers:
Grand
Cinema-cafe
Grand-meal
GrandH20
Grand-cd
Moreover, Grand
Records will produce fast online service.
Website design
LOGO
Main Page
“About” Page
“Today” Page
“Tomorrow" Page
“Contacts"
Page
(All pages in
real size are attached in Appendix)
Website of
Grand Record cinema is based on Golden Screen Cinema website (www.gsc.com. my).
It includes 5 main pages which are “Home", “About", “Today", “Tomorrow"
and “Contacts”, and also it has two direct accesses to Order Tickets Online and
Download New Wallpapers.
“Home" page
- consist of welcome note the Grand Record cinema,
list of movies which already have been shown in cinema, and movies which are
showing currently during one month. And of course all movies sorted by type, or
genre: action, adventure, comedy, foreign, drama, family movie and so on. Below
each part there is a link to a special page which included just that particular
information which customer need at the moment. It means that main goal of this
page is to show.
On the top of
each page there is a search bar. It helps users to find any information about
Grand Record products and services they are interested in.
“About” page
- Web site users can find some necessary
information about staff of the company, workers, information about Grand Record
such as history, activities and service which is provided in Grand Record
cinemas. Of course there is special offers link where internet users can see
some offers which are providing on current day/week/month. It can be some
promotions, gifts, discounts, or sale of new toys for children related to new
movies or animations.
“Today” page
- based on the title of this page it is clear that
here is information about movies which are currently showing in cinema, also
top movies or most popular and most viewed.
“Tomorrow"
page-mostly new movies which or premiers or they are coming soon. Also
there are located some new trailers with information about new coming movies
and animations. Moreover the users can find on this page some news about
authors, actors, film production, budgets and sponsors.
“Contacts"
page - specified locations of Grand Record cinemas
in different countries and cities, then the location and address of main office
and contact information for communication between the company and customers.
The “contact form” is given for users to ask any of their concerns on the
service, and user should provide an e-mail address for receiving the specified
answer on their particular question.
Therefore as it
was mentioned above there are two buttons which will appear on each page
allowing direct access to order tickets online and download new wallpapers with
popular actors and favorites. For example in order to book or order ticket for
any movie user should click on field “Order tickets now" and it will be
transferred to new page with short form which is need to be filled up with
personal information such as name, passport number/IC, address, and then
customer just will choose the particular movie, date, places. Payment will be
done by using credit or debit card, and then just need to print purchased
ticket.
Website was
made with using Adobe Flash Player for being more attractive and simple
graphics and design in order to make it available and easy to use for users of
any age, occupation and educational background.
Advantages of
using this website for company and customers
For customer:
The main point is that use of this website helps to make process of choosing a
movie and buying ticket much faster than in simple counter when people have to
stand in long queues.
Here is small
list why people are using online ticketing:
Because they can buy it any time they want |
Because they can buy it from their own house |
Because special offers are so easy to find |
Because of the support they receive |
Because it is really comfortable |
Because they can book any seats they want free
of charge |
Because it is safe |
Because of the extra services they can enjoy |
Because they can get more information |
For company: As
it saves time when people use such online service, company can easily get more
customers. As notice, sometimes it can be that there are cinemas are empty or
not all seats are used. It can be because people:
Did not heard
about the film,
People did not
want to stay long queues to buy a ticket
People did not
know what it is about so they didn’t want to spend money for something unknown.
So when people
will use online system on Grand Record website they can read the description
about the movie, the can know the price, they can buy it just when they are at
home. Of course it will increase the amount of customers what will be
profitable for the company.
The increase in
other entertainment options, for instance computer games, pubs, home cinemas
and the ever shrinking window between the release of a movie in the cinema and
then onto DVD means that the future of the cinema industry is uncertain. The
trend towards consolidation will no doubt continue, but it is interesting to
note that the number of multiplexes opening has platitude, with an average of
25 a year opening between 2007 and 2008, only 6 were opened in 2009. This
perhaps signals that the multiplex market has reached its full potential and
that the marketplace is stabilizing.
However, the
stabilization of the market at the top end does not as yet seem to have
filtered down to the smaller cinemas and as such, many continue having trouble
turning a profit. It is the owners' belief that the current market is ideal for
the development of a new concept which gives movie patrons an entirely unique
cinema experience - Grand Record.
“Skip
waiting in line to purchase your movie tickets. Purchase your movie tickets
online, pick them up when you want to and go directly into your movie. Choose
from several services offering online movie ticket sales or buy directly from
the theatre online. ” - This is Grand Record’s
offer to its customers.
There are a few
steps to make online payment:
Visit the corporate website for the theatre
showing your movie Find a movie, location and show time that fits your schedule. |
Choose a location, click on its name and see if
online ticketing is available for the preferable movie. Confirm the selection
by reviewing the movie, theatre and show time on the computer screen. |
Click on a show time to purchase tickets. Select
a ticket type and quantity making sure to note the service charge and ticket
price. Enter promotional codes (if any) at this time. |
Create an account to finalize the ticket
purchase. Fill in name, email address, gender and date of birth. Create a
password. Click on "Create an Account" and finalize the order. |
Enter a credit card number in the box provided.
Include the type of credit card that has been used for purchasing a ticket,
its expiration date and billing zip code. Keep the credit card available. (Customer
may need to present it at the theatre when they pick up their tickets) |
Confirm ticket purchase and watch an email for a
purchase confirmation notification. Print out the confirmation and bring it
to the movie theatre. Present any necessary identification. In some cinemas
of Grand Record, it is no need a confirmation. Just slip the credit card into
a kiosk, like an ATM, and the machine prints out tickets. |
Tickets bought for friends can be directly
emailed to them. There is also a toll-free customer service line if a user
needs assistance |
Since
development of internet using and e-commerce, the growth of internet crimes
brings a huge risk for websites.computer crimes are very dangerous as for
website holders and users as well. They are criminal activities, which involve
the use of information technology to gain an illegal or an unauthorized access
to a computer system with intent of damaging, deleting or altering computer
data.computer crimes also include the activities such as electronic frauds,
misuse of devices, identity theft and data as well as system interference.computer
crimes may not necessarily involve damage to physical property. Websites
developers should be protected from such a danger as internet crime, by
creating the security tools. Any information interchanging with users should be
safe. For these enhancing the security and privacy website must include the
security option under the Site map, which provides to users the guarantee of
safety of personal information given to the site. To protect the information
about user, account data, transactions data, website administration should control
any possible hacking activities, by updating the passwords, using uncrackable
soft wares for security and so on.
a. Property
Rights
Property rights
include copyrights and trademarks of “Grand Records" which cannot be used
by other subjects.
Logo of Grand
Records is a property, which protected by law under copyright issues. Also the
name Grand Records is protected under copyright, as well as a website special
design, includes red and black colors.
As a trademark
for Grand Records are presented Grand Cinema-cafe, Grand-meal, GrandH20, and
Grand-cd. All these could not be repeated by other companies.
Grand records
has patented the special users card, with microchip which gives an opportunity
to holder to have some advantages, for instance to have free shows, to be
served in faster or to get discounts in all Grand Records branches, inclusively
GR-cafe, and for production of Grand-cd.
b.computer
Crime
A computer
crime in Grand Records business is an unauthorized access to the accounts
information of customers. They rather include the manipulation of confidential
data and critical information. Сomputer crimes involve
activities of software theft, wherein the privacy of the users is hampered.
These criminal activities involve the breach of human and information privacy,
as also the theft and illegal alteration of system critical information. The
different types of computer crimes have necessitated the introduction and use of
newer and more effective security measures.
For protecting
from hackers, who would like to get log ins of users, their passwords and bank
account information given for e-payment options, Grand Records uses the
security software, and periodically changes the method of encoding and decoding
information between partners and customers.
Privacy
GR web site
developers are strictly working on improving the level of security, and
increase trust of customers to the site, and transaction making. GR is glad to
inform that information given to the site is private and no one has access to
them.
Software help
to protect the site from hackers and crackers and any case of unauthorized or
illegal access can be noticed and problems solved. GR uses a special
automatizaed notification service for customers which will inform users about
any “unusual” transactions by email, and for more security they automatically
block User account, and just after confirmation letter from customer, it should
be open for use.
Financial Plan
is a critical for any business. The first step in running a successful business
is to develop a sound business plan and strategy.
A large marketing
budget would not necessary as the focus would be on offering promotions such as
half price tickets during the day and/or two for the price of one deals can be
offered in conjunction with various local business/newspapers reducing
marketing costs substantially. As the Grand Record cinema experience is unique,
and marketed as an indulgence, it is suggested that many local businesses would
be willing to be involved in such promotional activities.
While actual
advertising costs will be low, printing and distribution costs will still need
to be considered. In Appendix (Table 1, Table 2) shows Summary for Web Site and
Profit and Loss table. Grand Record`s Projected Profit & Loss shows in a
first and second table a net loss in the 1st year not only due to consultancy,
set up and development fees in the website, and also promotional Company
expenses and advertising cost. According to this Financial Plan, Grand Record
has built strong, stable income and will be the most successful company in
Cinema industry.
The cinema
industry as a whole is facing challenges from many sides. The larger cinemas
are better placed to meet the challenges of a quickly changing marketplace.
Unfortunately, the losers in this consolidation of the marketplace and the
emerging challenges to the cinema have been the small, family run cinemas.
Taking a
broader view of the market in which cinemas compete, the market would be the
entertainment market generally. People have a limited amount of disposable
income and a limited amount of time which can be spent on entertainment. As
such, cinemas are also competing with bars, sporting events, home cinemas,
travel and restaurants. It is submitted that Grand Record cinemas would be a
strong competitor in the general entertainment market at a niche level.
The intention
would be to choose high headline price points but at the same time offer
promotional offers which would ensure that most customers never pay the full
rate. The media and promotion strategy would focus on teaming up with local
businesses and newspapers to offer special promotional packages (for example,
the local florist could offer a two for one deal with each bunch of roses sold)
As noted above,
it is the prospective owners' view that cinemas can no longer focus on the
narrow definition of the market. Some guidance can be taken from the
multiplexes which offer patrons an experience. Often these cinemas are attached
to shopping centers and as such going to the cinema is simply part of a
person’s shopping day. Multiplexes, like the shopping centers to which they are
appended, rely on the principle that if something is large and loud, no one
will dare to think that it is anything but the best and it must be said that
they do this well. Teenagers are particularly impressed by this logic.
Total of words:
2292
http://www.rbs2.com/ccrime.
htm [Accessed 10 December 2009]
http://www.firewallguide.com/overview.
htm [Accessed 10 December 2009]
http://www.buzzle.com/articles/types-of-computer-crimes.html
[Accessed 8 December 2009]
http://fuyichin.
blogspot.com/2006/10/gsc-e-payment.html [Accessed 8 December 2009]
http://ezinearticles.com/?
Buying-Movie-Tickets-Online&id=2793207 [Accessed 8 December 2009]
Books:
Feature
Films on a Low Budget. John Randall. Focal Press, 1991
Film
Finance and Distribution
- A Dictionary
of Terms. John W. Cones. Silman-James Press, 1992.
Friedlob,
G. T. & Plewa, F. J.
1996,
Understanding Balance Sheets, John Wiley & Sons, New York
Wilinsky, B. 2001,
Sure Seaters: The Emergence of Art House Cinema, University of Minnesota Press,
Minneapolis
Jenster,
P. V., Hayes, H. M. & Smith, D. E. 2005,
Managing Business Marketing & Sales: An International Perspective,
Copenhagen Business School Press, Denmark
Entertainment
and Media, The Encyclopaedia of Forms and Precedents (1998),
5th ed., vol.15
(1),
Butterworths, London
Janice
Reynolds 2000, The Complete E-Commerce Book, Group West Canada
Charles
Trepper 2000, E-Commerce Strategies, Redmond, Washington
Jeffrey
F. Rayport and Bernard J. Jarowski Introduction to E-Commerce Second Edition
2003 McGraw Hill/Irwin Appendix.
Table 1
GRAND RECORD SUMMARY FOR AN E-COMMERCE SITE |
|
Budget Description |
Per Year Cost |
Total |
Percentage (%) |
PHASE I: $50,000 BUDGET
|
|
|
|
(A) Consultancy, set-up and development fees: |
|
|
|
Consultancy, creative design, development fee,
including |
|
|
|
project review (industry estimate of 15-20% of
$50,000) |
9,000.00 |
|
|
1. Web hosting fees (up to 50 products, static
web pages) |
3,800.00 |
|
|
2a. First year on-line fee |
3, 200.00 |
|
|
2b. Site maintenance (static web pages) |
3,000.00 |
19,000.00 |
12% |
(B) Advertising and Promotion: |
|
|
|
|
|
|
|
Printing & stationery BFD logo and URL
address |
700.00 |
|
|
3. Search engine ("Gold subscription
includes up to 200 search engines and directories using keywords |
100.00 |
|
|
And keyword phrases. |
|
|
|
4. Radio advertisement |
49,000.00 |
|
|
Launch party discounts, giveaways, contest
prizes |
3,000.00 |
52,800.00 |
69% |
5. Banner advertisement (3 months) |
|
9,000.00 |
19% |
TOTAL |
|
80,800.00 |
|
PHASE II: ADDITIONAL BUDGET OF $30,000
|
|
|
|
2c. Site maintenance (dynamic web pages) |
7,500.00 |
|
15% |
6. SSL-enabled web hosting fee |
2,000.00 |
|
10% |
7. Customer Service Representative |
30,000.00 |
|
67% |
SUB-TOTAL |
|
39,500.00 |
|
TOTAL FOR PHASE I & PHASE II |
|
120,300.00 |
|
Table 2. Profit
And Loss
PARTICULARS |
YEAR 1 (RM) |
YEAR 2 (RM) |
YEAR 3 (RM) |
SALES: |
|
|
|
General Operation |
540,000 |
648,000 |
666,000 |
Service Catering |
300,000 |
364,000 |
388,000 |
Total revenue |
840,000 |
1,012,000 |
1,054,000 |
Less: Cost of Ticket Sold |
(252,000) |
(303,600) |
(316, 200) |
GROSS PROFIT |
588,000 |
708,400 |
737,800 |
Less: Expenses |
|
|
|
Consultancy, set up & development fee (Note
1) |
9,000 |
0 |
0 |
Salaries expenses |
300,000 |
330,000 |
363,000 |
Rent expenses |
182,000 |
182,000 |
182,000 |
Advertising & promotion expenses (Note 2) |
68,000 |
68,000 |
55,000 |
General expenses |
40,000 |
45,000 |
47,000 |
Net Profit / (Loss) |
(11,000.00) |
83,400 |
90,800 |
|
|
|
|
|
|
|
Home page with Welcome note
Second page – ABOUTэ
Third page – TODAY
Fourth page – TOMORROW
Fifth page – CONTACTS